In its brochure, Hakluyt promises to find information for its clients which they "will not receive by the usual government, media and commercial routes". The company tries to distinguish itself from other business intelligence consultants, spinmasters and clipping services. It started in a one room office in ; in it claims its clients include one-quarter of FTSE companies.
Share on Facebook Newspapers fit into the same business-plan templates as any other enterprise, including the 25 sections that the Small Business Administration suggests. Step 1 Target your audience. As longtime industry analyst John Morton wrote in in "American Journalism Review," banks are no longer eager to finance newspaper purchases even though most publications are managing about a 10 percent profit margin that would be enviable in most industries.
Likely you will be addressing your business plan to private equity groups or to local investors with established roots in the community.
They have different motives — the former entirely seeks profit, the latter sometimes has a desire to meddle that must be preempted before you accept their money. Step 2 Chart your five-year plan. Your chart should show when these lines are expected to meet.
Step 3 Provide any tangible reasons why your projections are above or below those industry norms.
Step 4 Evaluate your market. For example, strong turnout for local elections indicates high interest in local news. If your advertising base has a core of independent retailers, stress the economic health of these businesses and their loyalty to the newsprint product.
Step 5 Note opportunities that might occur as competitors retreat. For example, in after "The Times-Picayune" of New Orleans announced plans to print only three times per week, a Baton Rouge newspaper, "The Advocate," said it would begin printing a New Orleans edition. Private equity groups in particular want an exit strategy.
If you own or plan to buy printing presses that are more modern than those of nearby newspapers, you can arrange to print those newspapers at a profit. Contract printing, in fact, is a business line that could help you diversify your revenue stream.
Step 7 Explain your experience realistically. Your potential investors likely will not demand that you be the one person who will reinvent the wheel. Rather, they will want some assurance that you will not recklessly lose money over the next five years while seeking a solution.Hakluyt & Company Ltd is a London business intelligence bureau named after a 16th-century geographer and economic intelligence specialist avant la lettre.
It was founded in by former members of the British foreign secret service. “The idea was to do for industry what we had done for the government” Christopher James (22 March ) -. Early Exploration of Tibet, Nepal, Tartary, the Himalaya, Karakoram, Introduction.
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