The organization that has been selected for this assignment is Jaguar. Jaguar is the luxury vehicle brand of Jaguar Land Rover which is a British multinational car manufacturer headquartered in Whitney, Coventry, England. The ownership of the luxury vehicle brand is with the Indian company Tata Motors from
The following points highlight the seven factors that determine internal environment of a business firm.
The value system of an organisation means the ethical beliefs that guide the organisation in achieving its mission and objective.
The value system of a business organisation also determines its behaviour towards its employees, customers and society at large.
Due to its value system a business firm may refuse to produce or distribute liquor for it may think morally wrong to promote the consumption of liquor. The value system of a business organisation makes an important contribution to its success and its prestige in the world of business.
For instance, the value system of J. Tata, the founder of Tata group of industries, was its self-imposed moral obligation to adopt morally just and fair business policies and practices which promote the interests of consumers, employees, shareholders and society at large.
This value system of J. Infosys Technologies which won the first national corporate governance award in attributes its success to its high value system which guides its corporate culture.
Factor 2 Mission and Objectives: The objective of all firms is assumed to be maximization of long-run profits. But mission is different from this narrow objective of profit maximization.
Mission is defined as the overall purpose or reason for its existence which guides and influences its business decision and economic activities. The-choice of a business domain, direction of its development, choice of a business strategy and policies are all guided by the overall mission of the company.
Factor 3 Organisation Structure: Organisation structure means such things as composition of board of directors, the number of independent directors, the extent of professional management and share -holding pattern. The nature of organisational structure has a significant influence over decision making process in an organisation.
An efficient working of a business organisation requires that its organisation structure should be conducive to quick decision making.
Delays in decision making can cost a good deal to a business firm. The board of directors is the highest decision making body in a business organisation. It takes general policy decisions regarding direction of growth of business of the firm and supervises its overall functioning.
Therefore, the managerial capability of the board of directors is of crucial importance for the functioning of a business firm and for achievement of its overall mission and objectives.
For efficient and transparent working of the board of directors in India it has been suggested that the number of independent directors be increased. Many private corporate firms in India are managed by family members of their promoters which is not conducive to the efficient working of these firms.
It is therefore highly desirable to increase the extent of professional management of private corporate companies. The share holding pattern has also an important implication for business management.
In some Indian companies the majority of shares is held by the promoters of the company themselves. In some others share-holding pattern is quite diversified among the public.
Technically, shareholders elect directors who make up the board of directors. Thus, most of the shareholders regard ownership of the company as a purely financial investment. However, in recent years in developed countries like the United States the shareholders have come to wield a great influence.
The bankruptcy of business giants such as Enron, World Com.Environment of India Tata Motors is based in India, the seventh largest country in terms of area, and second largest country in terms of population. These two factors coupled with the growing economy, strong culture, and damaged political and governmental environment make India a fairly unique location for many auto .
Tata Motors Limited is the biggest automobile company in India. The consolidated revenues of Tata Motors Ltd. in are $20 billion.. It has the largest market cap in commercial vehicle segment in India, and second largest in the passenger car segment.
A macro environment analysis for Tata Motors in India In order to define a successful strategy, it is essential to understand the macro environment of an organization. (Book P) A firm cannot influence these external factors, but these factors do influence the effectiveness of a strategy.
Tata Motors is the largest automobile company in India. A macro environment analysis for Tata Motors in India In order to define a successful strategy, it is essential to understand the macro environment of an organization. (Book P) A firm cannot influence these external factors, but these factors do influence the effectiveness of a strategy.
Tata Motors and its parent company, the Tata Group, are developed in the technology field. Tata Group has great publicity over 20 listed enterprises and operates in more than 80 countries world-wide.
From this Tata motors gain lots of experience and resources that actually helps them to get success in research and development. Marketing Plan External and Internal Environment. EXECUTIVE SUMMARY There is little or no doubt that India today has emerged as a powerhouse in the automotive industry.
Tata Nano, the world’s cheapest car is sold in its native country for approximately Rs 1-lakh ($2,). Tata Nano is manufactured entirely in India by Tata Motor Limited.