The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, financial analysis, recent developments, key employees, company locations and subsidiaries as well as competitive benchmarking data. Key Findings This report is a crucial resource for industry executives and anyone looking to access key information about "Chatham Lodging Trust" The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report. The company focuses on investments in service hotels, principally in the premium branded upscale extended-stay and select-service categories.
Clair, Port of Spain. The company started as a snackette known as the Kapok Diner and Lounge in and its founders, Godfrey and Ena Chan, transformed this diner into a thirty-five 35 room hotel in Kapok Hotel Being in the north Port of Spain business district, it is in proximity to a number of local and international corporations head offices and embassies.
However, it also hosts visitors for sporting events, local and foreign leisure guests. Although, the hotel primarily caters to the international community, it provides versatile event spaces for corporate events, weddings and other celebrations. Kapok Hotel also features breathtaking panoramic views of the capital city and two exclusive dining options; KAVA Cafe — a lobby bar and restaurant that specializes in brick oven pizzas, and Tiki Village — an Asian fine dining restaurant.
Utilizing this tool, Kapok Hotel would be able to improve its competitive advantage and identify areas for improvement and future development in the Hospitality and Tourism industry.
Unlike some of its competitors Kapok Hotel has the advantage of growth and development from a small business to a commercial enterprise. Their competitors are mainly franchise holders that are obligated to international corporations, unlike Kapok Hotel, a fully local entity which has the ability to cater to the needs of both local and foreign guests at international standards.
Aside from room accommodation, Kapok Hotel offers its guests varying dining experiences which includes International, Asian and Local cuisines.
Kapok Hotel also caters for special events and conferences from three 3 persons to two hundred and fifty persons. This diverse portfolio places Kapok Hotel in a unique position, as most of its main competitors offering target larger groups.
This flexibility is favoured as other hotels implement strict cancellations policies and do not allow for short notice cancellations. Kapok Hotel provides a wide range of amenities and services which offer its guests and clients the convenience and support them need during their stay or visit to the hotel.
Some factors that have not allowed the hotel to develop a strong competitive advantage are ineffective branding, inconsistent service delivery, no clear mission and vision statement, and high staff turnover.
Kapok Hotel is a stand-alone entity unlike its competitors Radisson, Hyatt Regency, Trinidad Hilton and Courtyard by Marriot, which have international brand recognition.
The brand Kapok Hotel is synonymous with Trinidad only and is not as widely known in the general marketplace of hotels locally and internationally, although the hotel engages in extensive marketing and promotional activities.
No clear Vision and Mission statement: An effective mission statement shows the purpose or the overall aspiration, whereas the vision statement shows where the organization would like to be in the future.
Both are important to give the hotel a clearer sense of direction. Most times workers tend to leave an organisation due negative affectivity or dissatisfaction with the organisational culture, etc.
Kapok hotel staff turnover has increased over the recent years, which causes inconsistent or lower service standard and increased cost and effort for recruitment exercises. Opportunities Kapok Hotel can consider new initiative and practices to enhance its overall market position and competitive strength in the industry.
Some such practices and initiatives that can be considered are: Expansion of the hotel: Opening another Kapok Hotel in south Trinidad and or Tobago with further expansion in other Caribbean destinations. Kapok Hotel can introduce an in-house spa facility to accommodate guests as well as the public.
This can create additional revenue and exposure to potential new guests and customers when they visit the spa facility.
Potential to increase market size: Placing greater focus on sports and medical tourism travelers would add to its well-established business traveler market. Celebrity endorsements, local and international:Nov 21, · We know from our textbook that Reid () describes SWOT analysis as “the basis on which strategic marketing plans are developed.” So, keeping that in mind, I plan to figure out The Chimo Hotel’s current plan and how they can alter it.
Value Chain Analysis of Hilton Hotels Essay Hilton Hotels Corporation, a company that emerged during the s with the acquisition and subsequent restoration of old hotels such as Steven in Chicago and the Plaza in New York.
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Get access to . The Hampton Inn by Hilton franchise is reflected in our forecasts with a royalty fee of % of rooms revenue and a marketing assessment of % of rooms revenue. Hilton Hotels Corporation - SWOT Analysis company profile is the essential source for top-level company data and information.
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Strengths. 1. Hilton Worldwide comprises 13 brands including well-known brands such as Hilton Hotels and Resorts, Waldorf Astoria, Conrad, Double Tree, Embassy Suites and others.
Hilton Worldwide served more than million guests in .